V I L D B L U M E is an heirloom brand by Jane Hugentober based in the SF Bay Area. We thoughtfully design and ethically make our garments and home textiles in California using sustainable, natural materials. We are inspired by California’s raw, natural beauty and breathtaking landscapes and pared-down, vintage design. We believe that consuming less is more and that intentional, heirloom quality is sustainable. Our goods become more beautiful over time and part of your story for life.

V I L D B L U M E is a dreamed-up word meaning WILDFLOWER, and a loving nod to our founder & designer’s Scandinavian and Swiss ancestry.

V I L D B L U M E echoes Jane's eternal love of the WILDFLOWER - especially California’s Romneya Coulteri, The Matilija Poppy - for its strength, beauty and resilience- "wildflowers don't care where they grow." (a loving ref to Dolly Parton, Linda Ronstadt, and Emmylou Harris’ song Wildflowers, 1987).